The BS ISO 22483: 2020 standard, updated by the International Standards Organization (ISO), describes many requirements for service, as well as service requirements.
The standard provides these arrangements under the following headings:
Customer service is a series of events designed to increase the level of customer satisfaction. The basic truth behind this statement is that customers are the lifeblood of any business. Therefore, it is essential to understand the importance of good customer service, create healthy customers, keep loyal customers, and develop directions for future customers.
Excellent customer service is vital, especially in the field of tourism-related services. Every business must keep customers happy. However, it is very important to occupy the guests in the accommodation sector for the growth and development of the business. Good customer service is the key to successful business success. Keeping guests as comfortable and comfortable as possible is the primary responsibility for facility staff.
How service quality is managed is crucial for customers' satisfaction levels and perceived performance of hotels.
First contact is one of the main reasons for customer satisfaction. Good listening skills and inquiry techniques shorten interaction time with customers. The customer should be at the center of the hotel general requirements and all services should be designed around them.
Because of this, ISO 22483: 2020 Tourism and related services, the standard of service requirements of the hotels gain great significance. Everything depends on responding to guests' requests quickly and efficiently. Accommodations around the world are aware of the benefits of providing good service to retain and win customers. Customers with good service experience show more loyalty.
The main feature of a successful hotel business is the correct presentation and continuous improvement of qualitative services beyond the demands of customers in every way from pre-booking to accommodation. The main factors in hotel choice are the variety, quality and reliability of hotel services. If the number of accommodation facilities on the market is taken into consideration, it is clear to keep the guests in the hotel in the long term.
Service quality in the hospitality industry is one of the most important factors to achieve a sustainable competitive advantage. Service quality is an important core concept and a critical success factor in the hospitality industry. A successful hotel offers its customers excellent quality service.
The quality of service consists of three dimensions: physical facilities, employees and materials. There are also two aspects of service quality: functional quality and technical quality. Another approach argues that service quality has five dimensions: assurance, reliability, empathy, concreteness and responsiveness.
According to the latest statistics, the hotel service sector accounts for about 40 percent of the added value in the world economic community. Quality and customer satisfaction play an indispensable role in this sector. That's why billions of dollars are spent every year to increase the level of service quality. The truth is, doing the wrong jobs accounts for about 30 percent of the operating costs. Acquiring a new customer is seven times more costly than retaining an existing customer. A small increase in customer retention rate greatly increases operating profit.
For these reasons, it is necessary to understand and apply ISO 22483: 2020 standard requirements. The measurements will allow the accommodation facilities to compare the previous and next status, set service delivery standards and identify problems with service quality. Therefore, measuring service quality and customer satisfaction benefits businesses both qualitatively and quantitatively. Increasing customer loyalty means increasing market share, high return on investment, decreasing costs and gaining competitive advantage.
Measuring service quality is also one of the hotel marketing methods. Hotel management systems refer to the hotel rating system. Entering the top ten in hotel rating sites is the common goal of thousands of hotels. It is normal for customers who care about high quality to only look at the starting pages showing the highest positions. Being here means a competitive advantage. Meanwhile, hotel rating systems encourage hotel operators to improve their service quality, which improves hotel performance.
For hotel businesses, benchmarking is one of the main strategies used to increase customer satisfaction. Benchmarking is an important instrument that shows the location of hotels in the industry. Creativity is the only thing that makes some hotels more successful than others. With the application of the mentioned standard, hotel management can create new strategies to increase its competitive advantage.
Our company also provides control services to the enterprises regarding the service requirements of the hotels within the scope of tourism and related services.
