In today's world, the most important thing for all commercial enterprises is customer satisfaction. Nowadays, with the power of social media, dissatisfaction with any commercial enterprise reaches to large masses in this time of developing technology.

Customer satisfaction is now much more important than before in the increasingly competitive commercial environment in all sectors. Increasing purchasing options, trying to meet the expectations of customers protected by consumer laws, etc. such situations can leave commercial enterprises in very difficult situations.

ISO 10002 Customer Complaint Management System standards have been determined by the International Standards Organization (ISO) to enable an organization to easily resolve customer problems and prevent them from occurring, to establish and develop longer and more efficient relations with existing customers.

Regardless of the company's activity and size, the ISO 10002 Customer Complaint Management System helps you maximize customer satisfaction and keep it there. Customer complaints management system is a simple but indispensable condition, especially for any company with a sustainable success target.

Customers are what make a business enterprise operate and continue that activity. Naturally, organizations that can measure the satisfaction levels of their customers, understand the reasons for customer dissatisfaction and analyze the direction of customer expectations in the future, will be able to continue their existence in the future. 

Retaining existing customers is as important as acquiring new customers for organizations. Again, in researches, only three customers out of every ten customers share their satisfaction with a product or service with the organization or with others, while nine customers share their dissatisfaction and complaints. This shows that measuring customer satisfaction is not easy. But it's easier to measure customer dissatisfaction.

The Customer Complaint Management System is a useful system in terms of showing the customers how to follow the road from customer complaints. Thanks to this system, the awareness of the employees will increase and the efficiency of the organization will increase. But the biggest benefit of this system is that the cost of holding existing customers will decrease.

Businesses who want to continue their commercial activities smoothly need to keep their customers satisfied. It is possible for all organizations that care about their customers, want to listen to them and please them, and see their customers as the reason for their existence. There is no sector limitation or size limitation. It is a management system that can be established and operated by companies of all sizes, regardless of their activity. 

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